DEEP MOISTURIZING SHAMPOO: A hair and scalp wash rich in conditioning emollients that leaves hair feeling soft all day without causing build-up or greasy hair.HAIR CARE FOR MEN: The ultra-hydrating formula cleanses while the naturally certified American Crew Citrus Mint signature fragrance energizes and invigorates.KEY BENEFITS: Infused with moisturizing Vitamin B5 to promote healthy looking hair, this vegan, silicone-free shampoo is suitable for daily use on normal to dry hair.HOW TO USE: Wet hair thoroughly. Massage a small amount into hair and scalp. Rinse well.WHO WE ARE: American Crew is a leader in, Men's Grooming for HAIR, BODY, BEARD, SHAVE, STYLE categories. American Crew's ongoing commitment is to elevate men's style and enhance their personal image.